Blog Banner

Thursday, June 11, 2009

Noobing Advertisers Get Even More Value

With Noobing version 1.5, Advertisers get more for their hard-earned dough than ever before—250 website views per Ad Credit! That works out to be an extremely affordable 0.004 cents per view.

Joining the growing ranks of Noobing Advertisers has never been more inexpensive or more value packed. Talk about a “bang” for your “buck”—it’s like getting an entire stick of advertising-TNT for a fraction of a penny—and that gives a new, cost effective meaning to the phrase, “Blow your competition out of the water.”

And if great value doesn’t tempt the Advertiser in you, why not add your website for free as a sponsored site? You won’t have to pay a cent—let alone a four thousandth of a cent. It’s virtually risk free and super easy.

Your sponsored site will appear in the Noobing Rotator along with other community sites and can give your biz exposure without spending a dime.

Of course, we do recommend eventually upgrading to full Advertiser title and status, and all of the perks, privileges, honors and benefits occurring thereto…like bumping your competitors right out of the way—and giving your website an exclusive spot in the Land of Noobing.

Either way you choose to get your website into the mix (as a sponsored-site or as a traditional Noobing Advertiser) it has the opportunity to draw new leads, makes sales, and brand your business, your products and your services.

Tuesday, June 9, 2009

Written Reviews Can Help Advertisers Improve Their Websites

Critiques have long been standard indicators for Hollywood movie makers, Broadway show producers and restauranteurs, but it’s not just the glitzy, the glamorous or the culinary artists that learn to sharpen their edges with critical feedback—Noobing advertisers can do it too.

And as a website Viewer in Noobing version 1.5, you can finally “spell it out” for the hard working Noobing Advertisers, in as much gross detail as you’d like (up to eight hundred characters each in two distinct criteria sections—“Products/Service/Info” and “Website Quality/Design/SEO”). Pick your specialties and hit ‘em with the specifics.

Your written website Review will give Advertisers thorough advice they can use to spiff up their site(s). Tell them to trim around the corners, tighten the sails, tuck-in their pajamas…whatever you think will help them to better represent their online products or services. That’s what effective advertising is all about.

What’s more is that each written Review can be voted upon by other Noobing Viewers. If you agree or disagree with a Review, you can give you’re thumbs up—or down. With Noobing’s new Review features, Advertisers get even more constructive feedback that they can apply toward improving their results.

Check out the new Reviews section after you provide your regular one-through-five star website rating, look for the “Reviews” button and type your opinions in the areas provided…hit “Save,” and you’re a Viewer turned Reviewer. To vote on a Review that’s already been posted, just use the accordion drop downs to view the posts, and then give your yea or nay.

Go ahead—help a Noobing Advertiser make the grade—and write your way into a position held by a growing line of website aficionados, connoisseurs and epicureans.

P.S. If a Review gets too many thumbs down votes (as in, voters don’t at all agree with said Review), then Noobing’s enforcement administrator will treat the Review as “baloney” and will, with courtesy, remove the offending entry from the system.

Wednesday, March 4, 2009

Marketing Study: To Find the Website that’s Best—You Must Test, Test, Test

Warning—the following text may include technical mumbo jumbo, industry specific jargon and detailed jibber jabber:

Marketers discovered long ago that most ad campaigns were simply guesswork that didn’t work.

And now wise marketers are applying the rules of science and the laws of empirical testing to their advertising campaigns, to ultimately enjoy great success as modern merchants.

Many are called Noobers, and they’re employing marketing techniques known as Multivariate Optimization and A/B Split Testing to perfect their messages and capture their audiences. Of course, Noobers didn’t invent either, nor are they concepts exclusive to the Internet Age.

Multivariate Optimization and A/B Split Testing are methodical testing techniques that apply well to online campaigns. They can be put to work in the Noobing Rotator to help you determine specific action in website design, promotion direction and campaign strategy.

In effect you’re using science—and Noobing is your laboratory. Here’s the breakdown:

Multivariate Optimization takes multiple sites and many different variables and options, and through a mathematical formula determines the best combination of actions, or the best website “recipe” to use, in order to “optimize” your campaign.

A/B Split Testing involves testing two versions of a website, version “A” and version “B”, to determine a winner simply and effectively.

Noobing gives you the ability to do both by testing multiple website designs all at the same time.

Both of these options are especially attractive right now because for every dollar of NoobCash you spend, you’ll get nine Ad Credits to assign to your page(s)—this rounds out to be just over eleven cents per Ad Credit, for those of you scrambling for your calculators.

With Ad Credits going for nine for a buck, you can get three sites in the Rotator for what used to be the price of one. Can you say Multivariate Optimization? How about A/B Split Testing? That’s even cheaper. And the bottom line is most market testers will recommend trying both.

They know the best way to fine tune an online ad operation is to mix things up a bit, and discover what recipe works best—and testing different and/or multiple landing pages, can help you determine the right ad formula for success.

No doubt Noobing makes it easy for you to flip the bill whatever type of testing you decide upon. Noobing’s lab may not be the kind filled with test tubes or Bunsen burners, but it is the kind of lab that allows you to experiment…all while keeping more money in your wallet.

Friday, February 27, 2009

NEEDED: WEBSITE REVIEWERS

Do you have what it takes to help your community as a website critic?

If you accept the notion that not all sites are created equal, you’ll likely have exactly what it takes to be a Noobing Reviewer.

All you need is your opinion…come on…go ahead, express it—we’ve all got ‘em!

You’ll be doing your part for your community as you provide a valued service to business owners who advertise online in the Noobing Rotator—plus you’ll get a chance to win NoobCash as you review.

Our NoobCash giveaway is now fully underway. Take a gander at our homepage to see how the list of winners has really blossomed. You could win just as easily as those guys. NoobCash is fully redeemable for Ad Credits to display your own website in the Noobing Rotator or they can be exchanged for cold hard cash later, if you choose.

Don’t forget that when those folks you bring into Noobing win, you win too! This excerpt from an earlier entry best explains the concept:

…when you win NoobCash an additional 10% goes to your referrer, along with an additional 10% to their referrer, and an additional10% to the one above them…and so on and so forth, until the five referring Noobers above you have each received that percentage. That’s up to six possible winners every time.

Let’s put this into perspective for folks on the tier below you. As you refer new Noobers and they win any amount of NoobCash, we’ll shell out an additional10% to you!

In fact, you’ll get an additional 10% every time any Noober within five tiers down from you wins. Potentially that could be a lot of Noobers!

Imagine getting free NoobCash because several Noobers below you reviewed sites and won.

Now to all those who think they’re not up to reviewer standards…the ones that say they don’t have “the eye” for design ‘cause their dog doesn’t match their sofa, or the stain on their shirt doesn’t go with their curtains—we want you…heck, our advertisers need you!

As the ultimate test audience, Noobing’s reviewers give advertisers insight they need so they can do better, and then get it right. Advertisers aren’t asking, they’re pleading. You tell them.

Friday, February 13, 2009

Reviewer Star Ratings Made Simple

What are the true weights of each grade on Noobing’s five star rating system?

It might seem simple enough with five standards to choose from, but we’d like to eliminate any confusion out there as to the exact meaning of each star in our classification structure.

Ponder for a moment that the Noobing Rotator is packed with websites for review. You love some, you like some, and you’d elect to eject some others into the dark void of deep space. Some others still, you have no idea what to do with.

So how in our world do you figure out which rating to transmit back to Advertisers?

It’s simple, just reference the official star map we’ve engineered to guide you on your journey:

• Five Stars: Pride of the Milky Way—this immaculate website sets the standard by which all other cyberspace-faring entities are judged. Reserve this rating only for the absolute best.

• Four Stars: Stellar for sure in appearance and in product, but not quite perfect—the owner should tweak it, twist it, and tune it to make this fine site shine brilliantly.

• Three Stars: Connoisseurs expect more—this totally average site is like our sun in a galaxy full of bigger, more radiant stars. The rating will keep the owner alive and breathing, but they better rocket upward before gravity drags it down, down, down.

• Two Stars: Ho-hum, this one’s hovering motionless, stranded in the ether—other reviewers will determine whether this lackluster site flies or dies.

• One Star: Back to the design board—this thing is in infinite shambles and its flight privileges on the Rotator have been removed, no arguments, no apologies.

Now clearly as an advertiser, the idea here is to shoot for the highest stars. But what if you’re not at the top of your class at the celestial academy?

Don’t despair! Keep in mind that regardless of your launch budget, Noobing gives everyone the opportunity to improve and to progress. Trim your craft, retrofit it, or completely redesign it and launch it again.

Most of all—keep looking up!

Thursday, February 5, 2009

Feel the Energy

Perhaps you’ve felt the buzz as of late.

You know, that zippy sensation you get just before you’re about to be struck with that great idea. It’s similar to the spirit athletes conjure before a big game, and that extra zing kids get on Christmas Eve.

Likewise, Noobers are feeling a particular zest because they can tell big things are happening. And if you’ve noticed our site has been offline periodically, you can bet it’s for upgrades and that it’s always back up in a flash—and purring with a few extra bells, whistles and whirly-gigs.

Of course, we’ve been setting the stage, talking the talk, walking the walk, and well…dropping some not so subtle hints for months now—Noobing is getting better, bigger and stronger.

Some things you already know about, others you don’t. But all of these improvements are here for a reason. More is coming, and the momentum is building.

Everything comes in due time. Every dog will have his day. Every clock continues to tick away. Birds will keep singing. Bells will keep ringing. And the wind will continue to usher in the fantastic fragrances of your neighbor’s BBQ pit...

Well, no matter what schedule you’re on, no matter what time zone you’re in–-Noobing is on course. Growing, becoming smarter and offering more value to all. And we’ll continue to feed you updates whenever there’s news to be nosed through.

So hold your horses and embrace the buzz. Change is coming…

You gotta love Beta!

Tuesday, February 3, 2009

There’s a New Sheriff in Town

Have you noticed anything about the Noobing Rotator recently?

It’s not so cluttered with tricksters or trouble makers.

In fact, there’s a plethora of useful pages on the Noobing Rotator that have that certain, special-something that might be right up your alley, or your neighbors’ or your customers’—no doubt you’ll find a verifiable hodgepodge of commodities and conveniences on that thing!

From a cookie baker to a ticket taker to a leaf raker to a watch or candlestick maker, there’s a treasure trove of thing-a-ma-jigs, wha-cha-ma-call-its, doohickeys, widgets, and good old down to earth products and services of every type.

Because with Noobing, whether you’re a reviewer, an advertiser—or both, you get what you want! Think there’s still a bit of that silly stuff out there? Don’t fret! Reviewers and advertisers prevail. All it takes is a single star rating or a flag to finish the frauds.

It’s obvious you’re already bumping the bumbling bunk-bums right out of the scene.

Too bad for those tricky turkeys! But Noobing’s new law has a tried and true enforcer, a sentry that never sleeps and is well versed in the techniques of the hackers and the underhanded alike. Nearly nary a never-do-well will pass...

Sound like there’s a new Sheriff in town? You’re darn tootin’ there is!

And our good Sheriff has the support of a whole community full of determined posse members. That means more room on the Rotator for the ad righteous.

So while you’re reviewing and providing your useful feedback to the Good, the Bad and the Ugly, you’ll likely notice more of those sites that can hook you up with home furnishings, office supplies, fishing gear, next year’s Christmas gift for Auntie Betty, movie tickets for the mailman, your neighborhood auto mechanic and—well, you get the picture.