Marketing Study: To Find the Website that’s Best—You Must Test, Test, Test

Warning—the following text may include technical mumbo jumbo, industry specific jargon and detailed jibber jabber:

Marketers discovered long ago that most ad campaigns were simply guesswork that didn’t work.

And now wise marketers are applying the rules of science and the laws of empirical testing to their advertising campaigns, to ultimately enjoy great success as modern merchants.

Many are called Noobers, and they’re employing marketing techniques known as Multivariate Optimization and A/B Split Testing to perfect their messages and capture their audiences. Of course, Noobers didn’t invent either, nor are they concepts exclusive to the Internet Age.

Multivariate Optimization and A/B Split Testing are methodical testing techniques that apply well to online campaigns. They can be put to work in the Noobing Rotator to help you determine specific action in website design, promotion direction and campaign strategy.

In effect you’re using science—and Noobing is your laboratory. Here’s the breakdown:

Multivariate Optimization takes multiple sites and many different variables and options, and through a mathematical formula determines the best combination of actions, or the best website “recipe” to use, in order to “optimize” your campaign.

A/B Split Testing involves testing two versions of a website, version “A” and version “B”, to determine a winner simply and effectively.

Noobing gives you the ability to do both by testing multiple website designs all at the same time.

Both of these options are especially attractive right now because for every dollar of NoobCash you spend, you’ll get nine Ad Credits to assign to your page(s)—this rounds out to be just over eleven cents per Ad Credit, for those of you scrambling for your calculators.

With Ad Credits going for nine for a buck, you can get three sites in the Rotator for what used to be the price of one. Can you say Multivariate Optimization? How about A/B Split Testing? That’s even cheaper. And the bottom line is most market testers will recommend trying both.

They know the best way to fine tune an online ad operation is to mix things up a bit, and discover what recipe works best—and testing different and/or multiple landing pages, can help you determine the right ad formula for success.

No doubt Noobing makes it easy for you to flip the bill whatever type of testing you decide upon. Noobing’s lab may not be the kind filled with test tubes or Bunsen burners, but it is the kind of lab that allows you to experiment…all while keeping more money in your wallet.