Warning—the following text may include technical mumbo jumbo, industry specific jargon and detailed jibber jabber:
Marketers discovered long ago that most ad campaigns were simply guesswork that didn’t work.
And now wise marketers are applying the rules of science and the laws of empirical testing to their advertising campaigns, to ultimately enjoy great success as modern merchants.
Many are called Noobers, and they’re employing marketing techniques known as Multivariate Optimization and A/B Split Testing to perfect their messages and capture their audiences. Of course, Noobers didn’t invent either, nor are they concepts exclusive to the Internet Age.
Multivariate Optimization and A/B Split Testing are methodical testing techniques that apply well to online campaigns. They can be put to work in the Noobing Rotator to help you determine specific action in website design, promotion direction and campaign strategy.
In effect you’re using science—and Noobing is your laboratory. Here’s the breakdown:
Multivariate Optimization takes multiple sites and many different variables and options, and through a mathematical formula determines the best combination of actions, or the best website “recipe” to use, in order to “optimize” your campaign.
A/B Split Testing involves testing two versions of a website, version “A” and version “B”, to determine a winner simply and effectively.
Noobing gives you the ability to do both by testing multiple website designs all at the same time.
Both of these options are especially attractive right now because for every dollar of NoobCash you spend, you’ll get nine Ad Credits to assign to your page(s)—this rounds out to be just over eleven cents per Ad Credit, for those of you scrambling for your calculators.
With Ad Credits going for nine for a buck, you can get three sites in the Rotator for what used to be the price of one. Can you say Multivariate Optimization? How about A/B Split Testing? That’s even cheaper. And the bottom line is most market testers will recommend trying both.
They know the best way to fine tune an online ad operation is to mix things up a bit, and discover what recipe works best—and testing different and/or multiple landing pages, can help you determine the right ad formula for success.
No doubt Noobing makes it easy for you to flip the bill whatever type of testing you decide upon. Noobing’s lab may not be the kind filled with test tubes or Bunsen burners, but it is the kind of lab that allows you to experiment…all while keeping more money in your wallet.
Wednesday, March 4, 2009
Friday, February 27, 2009
NEEDED: WEBSITE REVIEWERS
Do you have what it takes to help your community as a website critic?
If you accept the notion that not all sites are created equal, you’ll likely have exactly what it takes to be a Noobing Reviewer.
All you need is your opinion…come on…go ahead, express it—we’ve all got ‘em!
You’ll be doing your part for your community as you provide a valued service to business owners who advertise online in the Noobing Rotator—plus you’ll get a chance to win NoobCash as you review.
Our NoobCash giveaway is now fully underway. Take a gander at our homepage to see how the list of winners has really blossomed. You could win just as easily as those guys. NoobCash is fully redeemable for Ad Credits to display your own website in the Noobing Rotator or they can be exchanged for cold hard cash later, if you choose.
Don’t forget that when those folks you bring into Noobing win, you win too! This excerpt from an earlier entry best explains the concept:
“…when you win NoobCash an additional 10% goes to your referrer, along with an additional 10% to their referrer, and an additional10% to the one above them…and so on and so forth, until the five referring Noobers above you have each received that percentage. That’s up to six possible winners every time.
Let’s put this into perspective for folks on the tier below you. As you refer new Noobers and they win any amount of NoobCash, we’ll shell out an additional10% to you!
In fact, you’ll get an additional 10% every time any Noober within five tiers down from you wins. Potentially that could be a lot of Noobers!
Imagine getting free NoobCash because several Noobers below you reviewed sites and won.”
Now to all those who think they’re not up to reviewer standards…the ones that say they don’t have “the eye” for design ‘cause their dog doesn’t match their sofa, or the stain on their shirt doesn’t go with their curtains—we want you…heck, our advertisers need you!
As the ultimate test audience, Noobing’s reviewers give advertisers insight they need so they can do better, and then get it right. Advertisers aren’t asking, they’re pleading. You tell them.
If you accept the notion that not all sites are created equal, you’ll likely have exactly what it takes to be a Noobing Reviewer.
All you need is your opinion…come on…go ahead, express it—we’ve all got ‘em!
You’ll be doing your part for your community as you provide a valued service to business owners who advertise online in the Noobing Rotator—plus you’ll get a chance to win NoobCash as you review.
Our NoobCash giveaway is now fully underway. Take a gander at our homepage to see how the list of winners has really blossomed. You could win just as easily as those guys. NoobCash is fully redeemable for Ad Credits to display your own website in the Noobing Rotator or they can be exchanged for cold hard cash later, if you choose.
Don’t forget that when those folks you bring into Noobing win, you win too! This excerpt from an earlier entry best explains the concept:
“…when you win NoobCash an additional 10% goes to your referrer, along with an additional 10% to their referrer, and an additional10% to the one above them…and so on and so forth, until the five referring Noobers above you have each received that percentage. That’s up to six possible winners every time.
Let’s put this into perspective for folks on the tier below you. As you refer new Noobers and they win any amount of NoobCash, we’ll shell out an additional10% to you!
In fact, you’ll get an additional 10% every time any Noober within five tiers down from you wins. Potentially that could be a lot of Noobers!
Imagine getting free NoobCash because several Noobers below you reviewed sites and won.”
Now to all those who think they’re not up to reviewer standards…the ones that say they don’t have “the eye” for design ‘cause their dog doesn’t match their sofa, or the stain on their shirt doesn’t go with their curtains—we want you…heck, our advertisers need you!
As the ultimate test audience, Noobing’s reviewers give advertisers insight they need so they can do better, and then get it right. Advertisers aren’t asking, they’re pleading. You tell them.
Friday, February 13, 2009
Reviewer Star Ratings Made Simple
What are the true weights of each grade on Noobing’s five star rating system?
It might seem simple enough with five standards to choose from, but we’d like to eliminate any confusion out there as to the exact meaning of each star in our classification structure.
Ponder for a moment that the Noobing Rotator is packed with websites for review. You love some, you like some, and you’d elect to eject some others into the dark void of deep space. Some others still, you have no idea what to do with.
So how in our world do you figure out which rating to transmit back to Advertisers?
It’s simple, just reference the official star map we’ve engineered to guide you on your journey:
• Five Stars: Pride of the Milky Way—this immaculate website sets the standard by which all other cyberspace-faring entities are judged. Reserve this rating only for the absolute best.
• Four Stars: Stellar for sure in appearance and in product, but not quite perfect—the owner should tweak it, twist it, and tune it to make this fine site shine brilliantly.
• Three Stars: Connoisseurs expect more—this totally average site is like our sun in a galaxy full of bigger, more radiant stars. The rating will keep the owner alive and breathing, but they better rocket upward before gravity drags it down, down, down.
• Two Stars: Ho-hum, this one’s hovering motionless, stranded in the ether—other reviewers will determine whether this lackluster site flies or dies.
• One Star: Back to the design board—this thing is in infinite shambles and its flight privileges on the Rotator have been removed, no arguments, no apologies.
Now clearly as an advertiser, the idea here is to shoot for the highest stars. But what if you’re not at the top of your class at the celestial academy?
Don’t despair! Keep in mind that regardless of your launch budget, Noobing gives everyone the opportunity to improve and to progress. Trim your craft, retrofit it, or completely redesign it and launch it again.
Most of all—keep looking up!
It might seem simple enough with five standards to choose from, but we’d like to eliminate any confusion out there as to the exact meaning of each star in our classification structure.
Ponder for a moment that the Noobing Rotator is packed with websites for review. You love some, you like some, and you’d elect to eject some others into the dark void of deep space. Some others still, you have no idea what to do with.
So how in our world do you figure out which rating to transmit back to Advertisers?
It’s simple, just reference the official star map we’ve engineered to guide you on your journey:
• Five Stars: Pride of the Milky Way—this immaculate website sets the standard by which all other cyberspace-faring entities are judged. Reserve this rating only for the absolute best.
• Four Stars: Stellar for sure in appearance and in product, but not quite perfect—the owner should tweak it, twist it, and tune it to make this fine site shine brilliantly.
• Three Stars: Connoisseurs expect more—this totally average site is like our sun in a galaxy full of bigger, more radiant stars. The rating will keep the owner alive and breathing, but they better rocket upward before gravity drags it down, down, down.
• Two Stars: Ho-hum, this one’s hovering motionless, stranded in the ether—other reviewers will determine whether this lackluster site flies or dies.
• One Star: Back to the design board—this thing is in infinite shambles and its flight privileges on the Rotator have been removed, no arguments, no apologies.
Now clearly as an advertiser, the idea here is to shoot for the highest stars. But what if you’re not at the top of your class at the celestial academy?
Don’t despair! Keep in mind that regardless of your launch budget, Noobing gives everyone the opportunity to improve and to progress. Trim your craft, retrofit it, or completely redesign it and launch it again.
Most of all—keep looking up!
Thursday, February 5, 2009
Feel the Energy
Perhaps you’ve felt the buzz as of late.
You know, that zippy sensation you get just before you’re about to be struck with that great idea. It’s similar to the spirit athletes conjure before a big game, and that extra zing kids get on Christmas Eve.
Likewise, Noobers are feeling a particular zest because they can tell big things are happening. And if you’ve noticed our site has been offline periodically, you can bet it’s for upgrades and that it’s always back up in a flash—and purring with a few extra bells, whistles and whirly-gigs.
Of course, we’ve been setting the stage, talking the talk, walking the walk, and well…dropping some not so subtle hints for months now—Noobing is getting better, bigger and stronger.
Some things you already know about, others you don’t. But all of these improvements are here for a reason. More is coming, and the momentum is building.
Everything comes in due time. Every dog will have his day. Every clock continues to tick away. Birds will keep singing. Bells will keep ringing. And the wind will continue to usher in the fantastic fragrances of your neighbor’s BBQ pit...
Well, no matter what schedule you’re on, no matter what time zone you’re in–-Noobing is on course. Growing, becoming smarter and offering more value to all. And we’ll continue to feed you updates whenever there’s news to be nosed through.
So hold your horses and embrace the buzz. Change is coming…
You gotta love Beta!
You know, that zippy sensation you get just before you’re about to be struck with that great idea. It’s similar to the spirit athletes conjure before a big game, and that extra zing kids get on Christmas Eve.
Likewise, Noobers are feeling a particular zest because they can tell big things are happening. And if you’ve noticed our site has been offline periodically, you can bet it’s for upgrades and that it’s always back up in a flash—and purring with a few extra bells, whistles and whirly-gigs.
Of course, we’ve been setting the stage, talking the talk, walking the walk, and well…dropping some not so subtle hints for months now—Noobing is getting better, bigger and stronger.
Some things you already know about, others you don’t. But all of these improvements are here for a reason. More is coming, and the momentum is building.
Everything comes in due time. Every dog will have his day. Every clock continues to tick away. Birds will keep singing. Bells will keep ringing. And the wind will continue to usher in the fantastic fragrances of your neighbor’s BBQ pit...
Well, no matter what schedule you’re on, no matter what time zone you’re in–-Noobing is on course. Growing, becoming smarter and offering more value to all. And we’ll continue to feed you updates whenever there’s news to be nosed through.
So hold your horses and embrace the buzz. Change is coming…
You gotta love Beta!
Tuesday, February 3, 2009
There’s a New Sheriff in Town
Have you noticed anything about the Noobing Rotator recently?
It’s not so cluttered with tricksters or trouble makers.
In fact, there’s a plethora of useful pages on the Noobing Rotator that have that certain, special-something that might be right up your alley, or your neighbors’ or your customers’—no doubt you’ll find a verifiable hodgepodge of commodities and conveniences on that thing!
From a cookie baker to a ticket taker to a leaf raker to a watch or candlestick maker, there’s a treasure trove of thing-a-ma-jigs, wha-cha-ma-call-its, doohickeys, widgets, and good old down to earth products and services of every type.
Because with Noobing, whether you’re a reviewer, an advertiser—or both, you get what you want! Think there’s still a bit of that silly stuff out there? Don’t fret! Reviewers and advertisers prevail. All it takes is a single star rating or a flag to finish the frauds.
It’s obvious you’re already bumping the bumbling bunk-bums right out of the scene.
Too bad for those tricky turkeys! But Noobing’s new law has a tried and true enforcer, a sentry that never sleeps and is well versed in the techniques of the hackers and the underhanded alike. Nearly nary a never-do-well will pass...
Sound like there’s a new Sheriff in town? You’re darn tootin’ there is!
And our good Sheriff has the support of a whole community full of determined posse members. That means more room on the Rotator for the ad righteous.
So while you’re reviewing and providing your useful feedback to the Good, the Bad and the Ugly, you’ll likely notice more of those sites that can hook you up with home furnishings, office supplies, fishing gear, next year’s Christmas gift for Auntie Betty, movie tickets for the mailman, your neighborhood auto mechanic and—well, you get the picture.
It’s not so cluttered with tricksters or trouble makers.
In fact, there’s a plethora of useful pages on the Noobing Rotator that have that certain, special-something that might be right up your alley, or your neighbors’ or your customers’—no doubt you’ll find a verifiable hodgepodge of commodities and conveniences on that thing!
From a cookie baker to a ticket taker to a leaf raker to a watch or candlestick maker, there’s a treasure trove of thing-a-ma-jigs, wha-cha-ma-call-its, doohickeys, widgets, and good old down to earth products and services of every type.
Because with Noobing, whether you’re a reviewer, an advertiser—or both, you get what you want! Think there’s still a bit of that silly stuff out there? Don’t fret! Reviewers and advertisers prevail. All it takes is a single star rating or a flag to finish the frauds.
It’s obvious you’re already bumping the bumbling bunk-bums right out of the scene.
Too bad for those tricky turkeys! But Noobing’s new law has a tried and true enforcer, a sentry that never sleeps and is well versed in the techniques of the hackers and the underhanded alike. Nearly nary a never-do-well will pass...
Sound like there’s a new Sheriff in town? You’re darn tootin’ there is!
And our good Sheriff has the support of a whole community full of determined posse members. That means more room on the Rotator for the ad righteous.
So while you’re reviewing and providing your useful feedback to the Good, the Bad and the Ugly, you’ll likely notice more of those sites that can hook you up with home furnishings, office supplies, fishing gear, next year’s Christmas gift for Auntie Betty, movie tickets for the mailman, your neighborhood auto mechanic and—well, you get the picture.
Thursday, January 29, 2009
Noobing Spreads the Wealth
Nothing says America quite like baseball, apple pie, T.V. game shows, freedom and self determination. Oh yeah…how about free NoobCash for you and your neighbor?
After all, we do live in the Land of Opportunity where Bald Eagles and the Star Spangled Banner fly high. Cue the patriotic music. Go Red, White and Blue!
Anyway, we decided to jump on Yankee Doodle’s bandwagon and help the Noobing-Americans out there by spreading a bit of the wealth. Many of you have already reaped some of our spoils of freedom during our ongoing NoobCash giveaway—if so, you’ve already gotten a little back, but we want to give back even more. So we’ve upgraded our giveaway.
Now whenever your fellow Noobers win NoobCash, you’ll win too! And to keep things even, when it’s your turn to win, your neighboring Noobers also win!
Here are a few helpful details. All winners get to keep the amount of NoobCash they win in full, and this loot will still be piled into the winners’ accounts automatically, same as usual.
The twist is that when you win NoobCash an additional10% goes to your referrer, along with an additional 10% to their referrer, and an additional10% to the one above them…and so on and so forth, until the five referring Noobers above you have each received that percentage. That’s up to six possible winners every time.
Let’s put this into perspective for the folks on the tier below you. As you refer new Noobers and they win any amount of NoobCash, we’ll shell out an additional10% to you!
In fact, you’ll get an additional 10% every time any Noober within five tiers down from you wins. Potentially that could be a lot of Noobers!
Imagine getting free NoobCash because several Noobers below you reviewed sites and won. That’s as American as a fistful of firecrackers on the Fourth of July!
So why not encourage everyone around you to review and win?
We may live in trying times, but our community has a role in America’s success—with great rewards for all. So unite as a network, as Noobers, as advertisers and as Americans.
And what’s more American than greasing a few palms with a little NoobCash?
After all, we do live in the Land of Opportunity where Bald Eagles and the Star Spangled Banner fly high. Cue the patriotic music. Go Red, White and Blue!
Anyway, we decided to jump on Yankee Doodle’s bandwagon and help the Noobing-Americans out there by spreading a bit of the wealth. Many of you have already reaped some of our spoils of freedom during our ongoing NoobCash giveaway—if so, you’ve already gotten a little back, but we want to give back even more. So we’ve upgraded our giveaway.
Now whenever your fellow Noobers win NoobCash, you’ll win too! And to keep things even, when it’s your turn to win, your neighboring Noobers also win!
Here are a few helpful details. All winners get to keep the amount of NoobCash they win in full, and this loot will still be piled into the winners’ accounts automatically, same as usual.
The twist is that when you win NoobCash an additional10% goes to your referrer, along with an additional 10% to their referrer, and an additional10% to the one above them…and so on and so forth, until the five referring Noobers above you have each received that percentage. That’s up to six possible winners every time.
Let’s put this into perspective for the folks on the tier below you. As you refer new Noobers and they win any amount of NoobCash, we’ll shell out an additional10% to you!
In fact, you’ll get an additional 10% every time any Noober within five tiers down from you wins. Potentially that could be a lot of Noobers!
Imagine getting free NoobCash because several Noobers below you reviewed sites and won. That’s as American as a fistful of firecrackers on the Fourth of July!
So why not encourage everyone around you to review and win?
We may live in trying times, but our community has a role in America’s success—with great rewards for all. So unite as a network, as Noobers, as advertisers and as Americans.
And what’s more American than greasing a few palms with a little NoobCash?
Thursday, January 22, 2009
Über Noobers Soar Ever Higher
It’s only the second week of our NoobCash giveaway and the number of winning Noobers is soaring—the total winnings since our last report measure up to the tune of almost $3500!
Here are a few stats. Five Noobers have bagged over $100, eight have scored between $50 and $75 and forty-four have racked between $15 and $45.
Oh, and then there were the $10 winners. As it turns out, more Noobers won $10 worth of free Noob-clams than can comfortably fit on a standard Boeing 737 jetliner.
With that in mind, we’d like to conclusively claim that a copious collection of charmed clickers have compiled quite a cache of complimentary cash! And we’re not just saying that ‘cause we want to sound clever, folks—there are some bona-fide “Über Noobers” out there.
Long-winded bloviation aside, the top winners (in terms of total won) should confirm this:
Dean Pappas - $250.00
Thang Pham - $215.00 (Thang has won NoobCash a grand total of ten times!)
Guy Miller - $115.00
Congratulations to “the Big Three” and all other NoobCash prizewinners!
Now those of you who are clicking ‘til your face turns blue to try to equal these feats of NoobCash strength—take a deep breath and relax. Your turn to win can still come.
Keep in mind, hundreds upon hundreds of sites have been viewed in the Noobing rotator thousands of times. But if you come across our Noobing blog page—this default indicator tells you that you’ve burned through nearly all of the known cyber-universe.
If this happens, you’re for sure an Über Noober.
You’ll have to wait a little while for the Internet to realign, and that’ll get you back on track for your chance to win some free NoobCash. There’s still more out there to be given away.
And that stash of free NoobCash might be exactly what a striving “Über Noober” needs to help them reach their goal!
Here are a few stats. Five Noobers have bagged over $100, eight have scored between $50 and $75 and forty-four have racked between $15 and $45.
Oh, and then there were the $10 winners. As it turns out, more Noobers won $10 worth of free Noob-clams than can comfortably fit on a standard Boeing 737 jetliner.
With that in mind, we’d like to conclusively claim that a copious collection of charmed clickers have compiled quite a cache of complimentary cash! And we’re not just saying that ‘cause we want to sound clever, folks—there are some bona-fide “Über Noobers” out there.
Long-winded bloviation aside, the top winners (in terms of total won) should confirm this:
Dean Pappas - $250.00
Thang Pham - $215.00 (Thang has won NoobCash a grand total of ten times!)
Guy Miller - $115.00
Congratulations to “the Big Three” and all other NoobCash prizewinners!
Now those of you who are clicking ‘til your face turns blue to try to equal these feats of NoobCash strength—take a deep breath and relax. Your turn to win can still come.
Keep in mind, hundreds upon hundreds of sites have been viewed in the Noobing rotator thousands of times. But if you come across our Noobing blog page—this default indicator tells you that you’ve burned through nearly all of the known cyber-universe.
If this happens, you’re for sure an Über Noober.
You’ll have to wait a little while for the Internet to realign, and that’ll get you back on track for your chance to win some free NoobCash. There’s still more out there to be given away.
And that stash of free NoobCash might be exactly what a striving “Über Noober” needs to help them reach their goal!
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